No. 244
London Clay
Farrow & Ball’s warmest brown
A warm and charming brown, London Clay is loaded with magenta pigment for a rich, earthy hue that creates the most charismatic and elegant of rooms. So named because it is a deeper accent to London Stone, consider using this dark brown in a hall or transitional area to make the rooms coming off it feel much lighter and brighter. London Clay is also the perfect accent for both Elephant’s Breath and Charleston Gray.
Recommended Primer & Undercoat: Dark Tones
Complementary white: Strong White
Responding extraordinarily to light, Farrow & Ball’s richly pigmented paint delivers a unique depth of colour and quality of finish which brings your walls to life. All Farrow & Ball paints, from the chalky matt emulsion to the brilliant gloss, are made with an eco-friendly water base. That means they’re safer, faster-drying, lower in odour and VOCs, and better for the world we share, with absolutely no compromise on colour or finish.
Long-Lasting Paint
When looking at the environmental impact of a decorating project, it’s important to consider the impact over time as well as that of initial application.
The more durable the paint, the less the need to repaint due to wear and tear, so it’s important to look at scrub performance when choosing your finish.
The quality ingredients in our paints deliver excellent durability, with some finishes – including Modern Emulsion – achieving the highest possible scrub performance rating of Class 1.
What is Scrub Testing?
Scrub testing is a global industry standard for testing paint durability, performed on all commercially sold paint to determine its resistance to erosion when scrubbed. Farrow & Ball conduct regular scrub testing on our finishes under laboratory conditions.
What are VOCs?
VOCs are the culprits behind the strong smell of some oil and solvent based paints, a result of pollutants being released into the atmosphere as the paint dries. By contrast, Farrow & Ball’s low-odour water based finishes don’t release any unpleasant smells, as well as being safer, more comfortable to apply and live with, and kinder to the environment than oil based paints.
Better Indoor Air Quality
Every one of Farrow & Ball paints scores A+ for the French Indoor Air Quality Decree N° 2011-321 – Arrêté April 2011, even the hard-working trim and floor paints. You’ll see this top grade proudly displayed on the tins.
Child and Baby-Safe Paint
Farrow & Ball’s 100% water based Modern and Estate ranges are independently tested and certified child- and baby-safe in accordance with Safety of Toys Part 3: Migration of certain elements (EN 71-3:2019+A1:2021). That means they’re better for the little ones who share your world, too. With hardly any odour, low levels of VOCs, and the toughness to handle anything life with little ones can throw at them, the baby-safe Modern finishes give you the peace of mind to bring a splash of colour to cots, nurseries, children’s bedrooms, and playrooms. These gentle formulations are even safe to use on toys, so you can give their favourite playthings a colourful new look without worry, and they can carry on playing to their heart’s content.
